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97th Floor Blog


Navigating a Website Migration: 3 Things You Need to Know

Website migration. The idea that makes executives jump for joy as they think of a beautiful new site with endless possibilities, while simultaneously making web development teams cry out in fear as they imagine the hours of work with countless technical issues that could go wrong.

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“Data Driven” is a Cop-Out: Why Spreadsheets Shouldn’t Dictate Strategy

At 97th Floor we love to talk shop. We also love to talk about pop culture, and you better believe that television tropes are frequent points of discussion. You may have heard of the classic trope known as, A.I. is a crapshoot. It’s the scenario where a supposed perfectly created artificial intelligence rises up, and ultimately leads to humanity's demise — or at the very least ruins someone’s day.

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97th Floor Makes Inc. 5000 Four Years in a Row

Today Inc. magazine revealed that, for the fourth year in a row, 97th Floor made the annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.

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Evolving Along with Your Audience: Insights Into Change With Real Salt Lake’s Creative Director of Content and Digital Tyler Gibbons (#024)

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Innovation Ongoing and Other Business Insights With HZO CEO and President Simone Maraini (#023)

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