As a concept, digital marketing has expanded to encompass every potential digital channel and customer interaction, and that means if your company is going to stand out, you'll need an agency with a wide range of capabilities.
By building content around your customers’ interests, you can ensure better traffic and improved conversions. But first, you need to identify exactly what it is your audience is looking for, and that means you need powerful keyword research from 97th Floor. Our keyword research takes into account your competition/industry keyword ranking data along with your own domain’s keyword ranking data. It then factors that against a keyword’s average monthly search volume, difficulty to rank, and cost per click bid. The end result? You get the inside scoop on the keywords that keep customers coming back for more.
Moving is a pain, and that goes double for moving your site. Transferring your site over to a new location, platform, structure, etc. can have a serious impact on its rankings and effectiveness. We can help. As part of our site migration services, we’ll work with your dev team to ensure that the build of the site is adhering to SEO best practices, and that any fixes that need to be made are implemented before everything goes live. This process will be on-going leading up to migration day. And once the site is launched, we’ll continue to work closely with your team to identify and address any other issues that might arise.
In this day of unparalleled digital visibility, sometimes even the smallest mistakes (or misconceptions) can have a significant negative impact on a brand’s reputation. 97th Floor has the tools and the talent to ensure that your story is being told by the most reliable source: you. By managing brand search engine results and creating positive, high-quality content for your business, we can help your company outshine the negative press.
When your ads need more specialized targeting than the traditional SEM and Social channels offer, a programmatic advertising strategy can find customers that would otherwise remain unfound. Don’t go at it alone; let us help you explore native ads, in-app advertising, look-alike audience exploration, or a comprehensive account-based marketing strategy.
Paid Media isn’t a one-size-fits-all solution; it’s a dynamic, adaptive marketing strategy that demands close attention to on-going results. That’s because how your audience responds to creative, products, and promotions can have a dramatic impact well beyond PPC. Using extensive A/B testing, we’ll work with you to identify strategic insights from every campaign, and use those insights to extend the impact of every penny you invest.
Similar to A/B testing, multivariate testing is a form of split testing that allows you test more variations at once. This gets you to the key insights you need at a faster rate. We'll create a statistical hypothesis and apply several variations to your page(s) that will ultimately show us which design gets the user closer to your end goal.