Email. Boring, right? Well, don’t write it off just yet. Even with all of the recent advances in communication technology, email remains one of the most widely used marketing channels. And, when backed by reliable data, targeted execution, and thorough testing, email is a potential powerhouse for inciting customer action. 97th Floor knows how to help you take your email marketing efforts out of the spam folder.
Analytics with marketing automation is a little different. This is where we close the loop, and tie together all marketing and sales efforts, and get an idea of what is truly working, what content is closing sales, and we see this at the contact level. Not just some anonymous session you may be used to seeing in traditional analytics. If you want to develop a marketing strategy, you need reliable data to build it on, learn from, and be able to make changes as necessary. All of our 97th Floor marketing teams are specially trained to be able to collect, analyze, and turn complex data into reliable action items.
The goal of marketing automation is to nurture your contacts with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. Nurturing is meant to help educate your leads and educate them until they are ready to buy, not be sold. Understanding your buyers journey, and mapping lead nurturing to that is key to your success.
Do you have a lot of repetitive tasks that could be done automatically? We bet you do. Workflows in automation is a great way to get your valuable time back, and allow you to focus on what you need to do to grow your business. Whether you need to automate your lead nurturing, complete internal functions, assign deals, create tasks, rotate leads, update contact fields, alert sales of lead revisits to your website, or even schedule bookings with sales, workflows are the behind the scenes magic that gets it all done.
AUTOMATION PLAYBOOK DESIGN
New to marketing automation, or want to try something new? From determining the content you need for blog posts, emails, and the marketing automation setup, this game plan will be the foundation for a high performance campaign that will help guide your leads to opportunities and customers.
Marketing, in whatever form, works so much better when you know who your ideal customers are. Understanding their behaviors, buying decisions, and what they do online, and how to target them is key. From there you can create the type of messaging and automation tactics that will resonate with them, educate them, and help them trust your brand as the solution they are looking for.
If you are an existing HubSpot customer, or new to marketing automation and looking for a solution, we are here to help. We have certified HubSpot marketers as well as a HubSpot certified trainer on staff that can assist you in getting your HubSpot portal up to snuff. We can audit your portal, or design it from scratch. We are here to help you with all aspects of the tool: Marketing, Sales and Service.