Services

SEO

SEMANTIC ANALYSIS

Here’s a riddle for you: When is a keyword not a keyword? When it’s a semantic analysis term. Semantic analysis is an approach designed to identify and rate the importance of specific topics in a given document. Like keywords, these terms play an important role in search-engine rankings. Unlike keywords, these usually aren’t terms that people are actively searching online (or that competitors are actively targeting). As such, semantic analysis optimization is one of the quickest, most reliable ways to boost search engine rankings. 97th Floor is one of the leading agencies in semantic analysis.

KEYWORD RESEARCH

By building content around your customers’ interests, you can ensure better traffic and improved conversions. But first, you need to identify exactly what it is your audience is looking for, and that means you need powerful keyword research from 97th Floor. Our keyword research takes into account your competition/industry keyword ranking data along with your own domain’s keyword ranking data. It then factors that against a keyword’s average monthly search volume, difficulty to rank, and cost per click bid. The end result? You get the inside scoop on the keywords that keep customers coming back for more.

LINK BUILDING

Sometimes it’s not just about what you know; it’s about who you know. The pages that link to your site carry with them authority — authority that search engines take into account when determining results rankings. We build and execute a thorough backlink acquisition strategy to ensure that your pages rank well for their targeted keywords. All of our links go through a rigorous acquisition and vetting process, so that your site will always have the right connections to support your SEO goals.

TECHNICAL SEO

For good or bad, what’s going on behind the scenes of your site is affecting your rankings. That’s why our SEO specialists dig deeper. We put your site's overall technical SEO configurations under a microscope, optimizing not only for the current SEO strategy, but also long term success. This includes running a site audit to identify ways to improve the technical SEO of a site and then cooperating with your internal team to ensure that everything’s working the way it should be to get you the best possible results.

SITE MIGRATION

Moving is a pain, and that goes double for moving your site. Transferring your site over to a new location, platform, structure, etc. can have a serious impact on its rankings and effectiveness. We can help. As part of our site migration services, we’ll work with your dev team to ensure that the build of the site is adhering to SEO best practices, and that any fixes that need to be made are implemented before everything goes live. This process will be on-going leading up to migration day. And once the site is launched, we’ll continue to work closely with your team to identify and address any other issues that might arise.

REPUTATION MANAGEMENT

In this day of unparalleled digital visibility, sometimes even the smallest mistakes (or misconceptions) can have a significant negative impact on a brand’s reputation. 97th Floor has the tools and the talent to ensure that your story is being told by the most reliable source: you. By managing brand search engine results and creating positive, high-quality content for your business, we can help your company outshine the negative press.

PAID MEDIA

SEARCH ADS

When your customers are looking, don’t be hard to find. Inject some SEO/PPC synergy into your business, with Google Search ads, Display ads, Video ads and more. We put your site front and center. And whether your audience consists of enterprise-level businesses, individual consumers, or anything in between, we understand the strategies to maximize the return on your investment.

SOCIAL ADS

Humans are social animals, and we expect the businesses we patronize to be social too. This means keeping up with social media across a variety of platforms — something you probably don’t have time for. But we do. Whether it’s Facebook, Instagram, Pinterest, or even Quora, we know how to keep your campaigns on the cutting edge. And if your business means business, consider us your LinkedIn experts.

PROGRAMMATIC

When your ads need more specialized targeting than the traditional SEM and Social channels offer, a programmatic advertising strategy can find customers that would otherwise remain unfound. Don’t go at it alone; let us help you explore native ads, in-app advertising, look-alike audience exploration, or a comprehensive account-based marketing strategy.

RETARGETING

Don’t let your best potential customers be the ones that got away. A comprehensive retargeting strategy can ensure that a missed opportunity gets a second chance. And because we’ve all seen retargeting done wrong (too soon, too frequent, already purchased, etc.), we make sure that we’re targeting the right prospects at the right time, and via channels that they’ll be most likely to appreciate and respond to.

AUDIENCE TESTING

Paid Media isn’t a one-size-fits-all solution; it’s a dynamic, adaptive marketing strategy that demands close attention to on-going results. That’s because how your audience responds to creative, products, and promotions can have a dramatic impact well beyond PPC. Using extensive A/B testing, we’ll work with you to identify strategic insights from every campaign, and use those insights to extend the impact of every penny you invest.

CREATIVE

GRAPHIC DESIGN

A picture is worth a thousand words. And when it comes to digital marketing, they may be right. Web graphics help your brand speak to your customers with more than just words. Our experienced designers understand the science behind the aesthetic, and know how to turn your marketing strategy into a work of art.

COPYWRITING

Your customers don’t want to be advertised to; they want to be informed. Help your customers help themselves, with copywriting services from 97th Floor. From blog posts, to landing pages, to ebooks, and beyond, our trained content marketers are experts at creating the kind of content that will give your audience a reason to keep on clicking.

INTERACTIVES

Want to really engage your audience? High-quality interactives from 97th Floor help turn a passive lead into an active one. Interactives showcase data through interactive charts or graphs, or dynamic content with different paths users can choose to keep them exploring. And they’re great for promoting your brand.

CONTENT MARKETING

No matter your industry, no matter your audience, the content you produce is often the lifeline that connects you to your online customers. 97th Floor recognizes this fact, which is why all of our content is produced in house. Trust your brand to marketing trained content creators who are invested in your success, and who have the skills to make it happen.

VIDEO

Bring your message to life. With 97th Floor video services, we’ll help you create marketing-enhanced videos that captivate and convert. Guiding your production from script to screen, and backed by over a decade and a half of digital marketing experience, we’ll help you create a video strategy that communicates your message in a way that your customers will be eager to share. And whether you’re wanting to capture YouTube search traffic, catch eyeballs on Instagram, or strengthen your sales pages, we can help. Our experts will work with you to not only develop new video content for your brand, but also optimize the existing content already have.

EMAIL MARKETING

LEAD NURTURING

The goal of marketing automation is to nurture your contacts with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. Nurturing is meant to help educate your leads and educate them until they are ready to buy, not be sold. Understanding your buyers journey, and mapping lead nurturing to that is key to your success.

WORKFLOW STRATEGIES

Do you have a lot of repetitive tasks that could be done automatically? We bet you do. Workflows in automation is a great way to get your valuable time back, and allow you to focus on what you need to do to grow your business. Whether you need to automate your lead nurturing, complete internal functions, assign deals, create tasks, rotate leads, update contact fields, alert sales of lead revisits to your website, or even schedule bookings with sales, workflows are the behind the scenes magic that gets it all done.

AUTOMATION PLAYBOOK DESIGN

New to marketing automation, or want to try something new? From determining the content you need for blog posts, emails, and the marketing automation setup, this game plan will be the foundation for a high performance campaign that will help guide your leads to opportunities and customers.

PERSONA DEVELOPMENT

Marketing, in whatever form, works so much better when you know who your ideal customers are. Understanding their behaviors, buying decisions, and what they do online, and how to target them is key. From there you can create the type of messaging and automation tactics that will resonate with them, educate them, and help them trust your brand as the solution they are looking for.

HUBSPOT AUDIT

If you are an existing HubSpot customer, or new to marketing automation and looking for a solution, we are here to help. We have certified HubSpot marketers as well as a HubSpot certified trainer on staff that can assist you in getting your HubSpot portal up to snuff. We can audit your portal, or design it from scratch. We are here to help you with all aspects of the tool: Marketing, Sales and Service.

CRO

MULTIVARIATE TESTING

Similar to A/B testing, multivariate testing is a form of split testing that allows you test more variations at once. This gets you to the key insights you need at a faster rate. We'll create a statistical hypothesis and apply several variations to your page(s) that will ultimately show us which design gets the user closer to your end goal.

HEAT MAPPING

By applying heat mapping technology to your pages, we'll be able to pinpoint exactly how your website visitors are interacting with your pages. From where their eyeballs are going to which buttons get clicked more than others. Heat mapping data, combined with our other insights, will allow us to implement changes to help you hit your marketing goals at a faster rate.

LANDING PAGE DESIGN

A Facebook advertisement is only as good as the landing page it points to. Our experts will be able to build you landing pages built specifically to turn visits into conversions. With data that we gather through split testing and heat mapping, we'll know exactly how to build a high-converting page for your audience.

ANALYTICS

We have experts in every major analytical platform (Google Analytics, Adobe Analytics, etc) and will be able to build and monitor your dashboards to ensure accurate tracking.

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SEO