For the past couple of years content marketing has gotten hot. So hot, in fact, that it became one of the most talked about aspects of digital marketing (even though content marketing is older than your grandpa). That heightened popularity led to many brands and marketers taking a stab at what they believed to be content marketing. Now, the industry is seeing a backlash because so much content is being released to the world only to die a long and quiet death in the dark corners of the unvisited internet.
97th Floor recently met again for our monthly book club meeting. This month, we read and discussed The Happiness Advantage, by Shawn Achor. Achor is the founder of GoodThink, co-founder of The Institute for Applied Positive Research (with his wife Michelle Gielan), and advocate for the field of positive psychology.