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SMX London: 5 Google Analytics Hacks

Google Analytics is a marketer's go-to resource for traffic data. However, it's out-of-the-box functionality as a full-fledged marketing tool is frequently incomplete and difficult to work with. At SMX London, Enterprise Campaign Manager Christina Sanders covered 5 hacks to transform  Google Analytics into a fully functional marketing platform. See the full deck along with the templates and dashboards covered in the deck here.

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Christina Sanders

Christina Sanders is an Enterprise Campaign Manager at 97th Floor.

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Standing Out: A Picture is Worth a Thousand Words

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In a world where information moves faster than the speed of light and is produced almost as fast, it is important to stand out. The key to standing out is a well designed visual. Humans not only respond faster but also retain more information from images and graphics than from text alone. Visuals are also easily shared, which leads to more views, links, and better search engine optimization.

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