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SMX London: 5 Google Analytics Hacks

Google Analytics is a marketer's go-to resource for traffic data. However, it's out-of-the-box functionality as a full-fledged marketing tool is frequently incomplete and difficult to work with. At SMX London, Enterprise Campaign Manager Christina Sanders covered 5 hacks to transform  Google Analytics into a fully functional marketing platform. See the full deck along with the templates and dashboards covered in the deck here.

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Christina Sanders

Christina Sanders is an Enterprise Campaign Manager at 97th Floor.

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