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Twitter Interest Category List

When I find myself planning a new Twitter campaign, I often look online for a list of Twitter's target interests that I may want to use. I am often left wanting as I cannot find a comprehensive list outside of creating a campaign. To me, this isn't ideal. I like to brainstorm and write out my campaigns on paper or in excel before I create a new campaign in the engine.

It would be helpful to have a quick reference to Twitter's interests as I brainstorm my campaign buildout. So, here it is. A list Twitter's interest categories and sub-interests.

Best Practices

  • Twitter recommends that you do not have more than two interest categories per campaign or more than 10 sub-interests in one campaign. Interests are broken down into interest categories and sub-interests. Some interest categories have up to 25 sub-interests. When you select an interest category and run a campaign with many sub-interests, check it frequently and refine your sub-interest to best performers.
  • When choosing more than one interest to target, choose interests that are related. For example, if you are advertising for a golf shop, you can target golf and may include men's tops or men's pants.

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Twitter Interest Category List

Categories

  • Automotive
  • Beauty
  • Books and Literature
  • Business
  • Careers
  • Education
  • Events
  • Family and Parenting
  • Food and Drink
  • Gaming
  • Health
  • Hobbies and Interests
  • Home and Garden
  • Law, Government, and Politics
  • Life Stages
  • Movies and Television
  • Music and Radio
  • Personal Finance
  • Pets
  • Science
  • Society
  • Sports
  • Style and Fashion
  • Technology and Computing
  • Travel

Categories and Sub-interests

Automotive

  • Automotive news and general info
  • Car culture
  • Convertibles
  • Hybrid and electric vehicles
  • Luxury
  • Minivans
  • Motorcycles
  • Off-road vehicles
  • Performance vehicles
  • Sedans
  • SUV’s
  • Trucks
  • Vintage cars

Beauty

  • Body art
  • Face care
  • General info
  • Hair care
  • Make-up and cosmetics
  • Perfumes and fragrances
  • Shaving and grooming
  • Skin care
  • Spa and medical spa
  • Tanning and sun care

Books and Literature

  • Biographies and memoirs
  • Books news and general info
  • Business and finance
  • Comics
  • Cookbooks, food, and wine
  • Health, mind, and body
  • Mystery and crime
  • Nonfiction
  • Politics and current events
  • Romance

Business

  • Advertising
  • Biotech and biomedical
  • Business news and general info
  • Business software
  • Construction
  • Entrepreneurship
  • Government
  • Green solutions
  • Human resources
  • Investors and patents
  • Leadership
  • Marketing
  • Nonprofit
  • Small business
  • Technology

Careers

  • Career news and general info
  • Job fairs
  • Job search
  • U.S. Military

Education

  • Adult education
  • College life
  • Education news and general info
  • Graduate school
  • Homeschooling
  • Language learning
  • Online education
  • Special education

Events

  • Entertainment awards
  • Holidays
  • Movie festivals
  • Music festivals and concerts
  • Political elections
  • Sporting events
  • Tech tradeshows

Family and Parenting

  • Babies and toddlers
  • Daycare and preschool
  • Elder care
  • Parenting K-6 kids
  • Parenting teens

Food and Drink

  • American cuisine
  • Barbecues and grilling
  • Bars and nightlife
  • Beer
  • Cajun and Creole
  • Chinese cuisine
  • Cocktails and beer
  • Coffee and tea
  • Cooking
  • Desserts and baking
  • Dining out
  • Ethnic foods
  • Fast food
  • Fine dining
  • Foodie news and general info
  • French cuisine
  • Italian cuisine
  • Japanese cuisine
  • Liquor and spirits
  • Mexican cuisine
  • Vegan
  • Vegetarian
  • Wine

Gaming

  • Board gaming
  • Computer gaming
  • Console gaming
  • Gaming news and general info
  • Mobile gaming
  • Online gaming
  • Roleplaying games

Health

  • Health news and general info

Hobbies and Interests

  • Astrology
  • Birdwatching
  • Boating
  • Cartoons
  • Celebrity fan and gossip
  • Chess
  • Cigars
  • Comedy
  • Dance
  • Design
  • Drawing and sketching
  • Exercise and fitness
  • Freelance writing
  • Gambling
  • Genealogy
  • Modeling
  • Needlework
  • Painting
  • Paranormal phenomena
  • Performance arts
  • Sci-fi and fantasy
  • Scrapbooking
  • Screenwriting
  • Shopping
  • Stamps and coins

Home and Garden

  • Appliances
  • Entertaining at home
  • Gardening
  • General info
  • Home repair
  • Interior decorating
  • Landscaping
  • Remodeling and construction

Law, Government, and Politics

  • Commentary
  • Conservative
  • Government resources
  • Legal issues
  • Liberal
  • Nonpartisan
  • Politics

Life Stages

  • Auto intenders
  • College students
  • Dads
  • Empty nesters
  • Moms
  • Newlyweds
  • Veterans

Movies and Television

  • Action and adventure
  • Animation
  • Bollywood
  • Business and news
  • Comedy
  • Documentary
  • Drama
  • Foreign
  • Horror
  • Independent
  • Movie news and general info
  • Music
  • Reality TV
  • Romance
  • Sci-fi and fantasy
  • Sports themed

Music and Radio

  • Alternative
  • Blues
  • Christian and gospel
  • Classical
  • Country
  • Dance
  • DJs
  • Electronic
  • Hip hop and rap
  • Indie spotlight
  • Jazz
  • Latino
  • Metal
  • Music news and general info
  • Pop
  • R&B and soul
  • Reggae
  • Rock
  • Talk Radio
  • Venues
  • World

Personal Finance

  • Banking
  • Beginning investing
  • Credit, debit, and loans
  • Financial news
  • Financial planning
  • Hedge Funds
  • Insurance
  • Investing
  • Mortgage
  • Mutual funds
  • Options
  • Real estate
  • Retirement planning
  • Stocks
  • Tax planning

Pets

  • Birds
  • Dogs
  • General info
  • Horses
  • Reptiles

Science

  • Biology
  • Chemistry
  • Geography
  • Geology
  • Physics
  • Science news
  • Space and astronomy
  • Weather

Society

  • Dating
  • Divorce support
  • Senior living
  • Weddings

Sports

  • Action sports
  • Auto racing
  • Baseball
  • Boxing
  • Canoeing and kayaking
  • Climbing
  • College football
  • Cycling
  • Fantasy sports
  • Figure skating
  • Golf
  • Horse racing
  • Ice hockey
  • NASCAR racing
  • NBA basketball
  • NFL football
  • Paintball
  • Poker
  • Power and motorcycles
  • Rodeo
  • Scuba diving
  • Soccer
  • Sporting goods
  • Table tennis and ping-pong
  • Volleyball

Style and Fashion

  • Baby apparel
  • Dresses and skirts
  • Fashion
  • Jewelry
  • Kids' apparel
  • Men's accessories
  • Men's bags
  • Men's beachwear
  • Men's formal wear
  • Men's jeans
  • Men's outerwear
  • Men's pants
  • Men's shoes
  • Men's tops
  • Sunglasses
  • Watches
  • Woman's tops
  • Women's accessories
  • Women's bags
  • Women's beachwear
  • Women's intimates and hosiery
  • Women's jeans
  • Women's outerwear
  • Women's pants
  • Women's shoes

Technology and Computing

  • Animation
  • Antivirus
  • Cameras and camcorders
  • Cell phones
  • Computer certification
  • Computer networking
  • Computer programming
  • Computer reviews
  • Data centers
  • Databases
  • Enterprise software
  • Graphic software
  • Home entertainment
  • Linux
  • MacOS
  • Mobile
  • Network security
  • Open source
  • PC support
  • SEO
  • Startups
  • Tablets
  • Video conferencing
  • Web design
  • Windows

Travel

  • Adventure travel
  • Africa
  • Air travel
  • Asia
  • Australia and New Zealand
  • Bed and breakfasts
  • Business travel
  • Canada
  • Caribbean
  • Cruises
  • Eastern Europe
  • Europe
  • France
  • Greece
  • Hawaii
  • Hotels
  • Japan
  • Las Vegas
  • Luxury travel
  • National parks
  • South America
  • Theme parks
  • Travel news and general info
  • Traveling with kids
  • United Kingdom

I hope you enjoy this interest category list and use it as a reference guide when building out your next Twitter campaign.

Tyler Girsberger

Tyler is a PPC Specialist at 97th Floor.

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