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R.I.C.E SEO Prioritization Template

Enterprise SEO is less about optimization and more about prioritization.

The RICE Template will help you focus on what matters most.

Rice Prioritization Template by 97th Floor









Download the Template

What is RICE?


RICE is an evaluation model that quantifies and prioritizes projects using four crucial factors:

  • Reach: Measures the number of users that will be affected by the project within a specific period, for example, 5,000 people per quarter.
  • Impact: Scores how significant the project's impact will be for those users affected, measured from 1-4. A score of 1 indicates low impact, while a score of 4 indicates massive impact.
  • Confidence: Assesses the credibility of data supporting the claims of reach and impact, expressed as a percentage.
  • Effort: Measures the necessary investment of time and resources to complete the project, represented as people*weeks. For example, 2 people working for 2 weeks give an effort score of 4.

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How to use the RICE prioritization framework template:


  1. Download the Template
  2. Make a copy of the template and save it in your Google Drive.  

  3. Begin by identifying the project or initiative you want to evaluate. Enter the name of the project in the first row of the first column labeled "Initiative."

  4. Evaluate and enter the projects Goal, RICE Score, and Data sources behind your conclusions. 

  5. The RICE score for the project will automatically calculate based on the values entered in the four evaluation factor columns.

  6. Repeat steps 3-8 for each project or initiative you want to evaluate.

  7. Once you have evaluated all of your projects or initiatives, sort the rows in the sheet by their RICE score, starting with the highest score. This will help you prioritize your projects based on their potential impact and the effort required.