SEO and paid media strategies melded together to drive qualified top-funnel traffic into workflows created in HubSpot. Content was built with insight gained from customer interviews, and then delivered to leads throughout their journey.
Our omni-channel campaigns were a success, but when eFileCabinet expressed that their trade show presence has been a little lackluster, we took that to challenge. When they brought up this challenge we took it to task.
We went on to create what would later be called the Rage Cage. The idea was simple in principle, we set up a room at an accounting conference full of old office equipment where visitors could smash away to their heart’s content. We collected information from these individuals and set up a workflow in HubSpot to pitch the benefits and details of the software.
The Rage Cage would go on to drive the highest influx in MQLs in a single month, which contributed to the following:
- 800+ new contacts
- 1,900+ influenced contacts
- 70+ closed deals
- Over $120K in revenue
97th Floor’s SEO, paid media, automation, and creative efforts continue to drive success for eFileCabinet in concrete ways.