97th Floor's strategy led to a 600% increase in organic traffic and a 300% increase in qualified organic leads. It landed first-page search result rankings for 376 targeted keywords. And, it captured the number-one spot for more than 20 of Qubole’s key product terms.
In addition to bringing in new leads and improving sales, the 97th Floor strategy did something extraordinary — it revolutionized Qubole’s buyer’s cycle. Where once leads would move slowly through the pipeline, emerging eight months later as full-fledged customers, now that journey takes less than half the time. We’re talking about a 240-day sales cycle getting cut down to only 90 days.