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Vivint Solar is a door to door solar juggernaut. Virtually all closed deals came from a door to door salesman, and if it wasn't a knock on your door, it was a phone call from Vivint Solar's inside sales team.
This strategy worked for years, but as new players on the residential solar players came onto the scene Vivint Solar was playing catch up and recapture a larger audience with digital channels. In order to achieve their goals, Vivint Solar needed to:
We prescribed a content-driven SEO strategy that would go on to transform their business into digital dominance.
By targeting intent based keywords with our blog content and optimizations, we drastically increased the amount of non branded traffic coming to the site. And because the keywords were all intent based, they contributed to leads and eventually closed deals. Because Vivint Solar had hundreds of locales across the country, we used local SEO to drive local organic inquiries. And our link-building campaign ensured that all of the content produced would rank for the keywords they were intended for.
Our strategy encompassed.
Before 97th Floor began working with Vivint Solar, only 5% of their organic traffic was nonbranded, and today 1/3 of all visitors are coming from non branded keywords. Organic traffic has increased by over 40% YoY, which has contributed to a comparable rise in revenue. This increase in traffic and conversions has contributed to the increase of hundreds of thousands of dollars in recurring revenue.
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