In this online age, a digital marketing presence is an absolute necessity. That said, if you’ve built your brand around non-digital marketing and sales strategies, creating an effective digital game plan from the ground up can be difficult. Where do you start? And how can you best leverage existing (and future) assets for improved search engine rankings and organic traffic?
When they began working with 97th Floor, Vivint Solar was facing a similar dilemma. They had built an effective business model from door-to-door sales and call centers, but they just weren’t leveraging their digital assets to connect with potential customers. And given that the home solar industry was just beginning to grow, Vivint Solar needed a way to address this problem quickly, before one of its competitors beat them to the punch to become the leading authority.
Well, 97th Floor knows how to work fast.