By targeting intent-based keywords with our blog content and optimizations, we drastically increased the amount of nonbranded traffic coming to the site. And because the keywords were all intent-based, they contributed to leads and eventually closed deals. Because Vivint Solar had hundreds of locales across the country, we used local SEO to drive local organic inquiries. And our link-building campaign ensured that all of the content produced would rank for the keywords they were intended for.
Our strategy encompassed.
- Technical adherence
- SEO-driven blog buildout
- Optimization of existing content
- Link-building to new content
- Local SEO buildout
Before 97th Floor began working with Vivint Solar, only 5% of their organic traffic was nonbranded. Today ⅓ of all visitors are coming from nonbranded keywords. Organic traffic has increased by over 40% YoY, which has contributed to a comparable rise in revenue. This increase in traffic and conversions has contributed to the increase of hundreds of thousands of dollars in recurring revenue.